Sunday, January 18, 2009

Training people on Going Green

I work at a large company that has 20,000 employees worldwide, however, there has not been any environmental training on what they can do to 'go green' while at work. It seems like such an obvious thing to do: train your employees to take simple steps to reduce their impact on the environment. The training is pretty simple, and the potential business impact is enormous.

What we concluded was that there wasn't any off-the-shelf training that could be easily and quickly deployed, so we decided to make one available, for free, on our website.

http://www.helpsaveearth.org/free_going_green_work_training.asp

We feel that if people are trained at work (where they have a captive audience and reporting hierarchy), we can make a bigger impact on communicating these simple steps, rather than trying to communicate to the masses using numerous methods, with varying amounts of detail and explanation. The viral effect within a work environment are much stronger than in real life. For example, it just takes one manager of 100 people to email a green presentation, and require that their direct reports watch it. They are essentially being paid to watch it, and they will because their boss asked them to. In the real world, your friend might email you the same presentation, but what motivation is there to watch it?

We also feel that once people start taking simple steps at work, it will quickly transfer to the home, and they will look for ways to save at home.